The numerical designation “120” within the Nike color system refers to a specific shade typically associated with white or off-white. Color codes are essential for accurate product representation, manufacturing consistency, and effective communication across design, production, and marketing teams. For instance, a product description might reference this designation to ensure the consumer understands the precise shade of white being discussed.
Standardized color referencing provides significant advantages. It allows for precise color matching across different materials and manufacturing processes, ensuring consistent product appearance. This system also simplifies communication between designers, manufacturers, and retailers, eliminating ambiguity and potential errors caused by subjective color descriptions. Historically, such systems evolved from the need for consistent color reproduction in industries like textiles and printing, ultimately finding widespread application in product manufacturing and branding.