This annual event, observed on the Friday before Labor Day weekend, provides an opportunity for alumni, students, faculty, and staff to showcase their pride and affiliation with their chosen educational institutions by wearing apparel displaying their official colors. For instance, a graduate of the University of Michigan might wear maize and blue, while someone associated with the University of Texas at Austin would don burnt orange and white.
The tradition fosters a sense of community and shared identity among supporters of higher education, connecting individuals across geographic boundaries and generations. It serves as a visible reminder of the impact colleges and universities have on lives and communities. This collective display of spirit strengthens the bond between institutions and their stakeholders, highlighting the value of education and the memories forged during the collegiate experience. Historically, the event began in 2004 and has grown steadily in popularity, becoming a highly anticipated celebration of the collegiate experience.