A traditional countdown to Christmas in Germany involves specialized calendars filled with small gifts or treats. These calendars, produced annually with varying themes and contents, typically feature 24 numbered doors or windows, one for each day of Advent leading up to Christmas Eve. Examples range from simple cardboard calendars with chocolates to elaborate wooden houses containing small toys or beauty products. Regional variations often incorporate local crafts or specialties.
This cultural tradition serves as more than just a countdown; it builds anticipation and excitement for the holiday season, particularly for children. Historically, these calendars provided a tangible way to mark the passage of time during Advent. The contemporary market reflects evolving consumer preferences, offering calendars tailored to diverse interests, from traditional religious themes to popular characters and hobbies. This enduring popularity underscores the significance of this tradition in modern German culture.