A specialized cleansing product designed for color-treated hair, particularly blonde, silver, and gray shades, often contains violet pigments. These pigments neutralize unwanted yellow and brassy tones, helping to maintain cooler, brighter hues. For instance, a user with highlighted blonde hair might use this type of product to counteract yellowing.
Maintaining vibrant, cool-toned hair color can be challenging, especially for those with lightened or naturally gray hair. Products with violet pigments offer a convenient way to refresh and tone color at home, extending the life of professional salon treatments. This color-correcting action helps achieve a more polished and consistent look. Over time, these specialized shampoos have evolved from niche products to widely accessible options for color maintenance.