This rich, purplish hue, reminiscent of the deep color of ripe plums, results from a complex interplay of red, blue, and violet pigments. Varying formulations achieve different shades, ranging from a vibrant magenta-tinged plum to a darker, almost burgundy tone. Often described as a jewel-toned or gemstone color, this particular shade brings depth and dimension to the hair. Achieving this vibrant look usually involves bleaching the hair to lift the natural pigment, allowing the dye to deposit true to tone.
The popularity of this particular shade stems from its versatility and flattering nature across a variety of skin tones. It offers a unique balance between boldness and sophistication, allowing for self-expression while maintaining a polished look. Historically, vibrant hair colors have signified individuality and rebellion, and this shade continues that tradition, providing a modern twist on classic jewel tones. Furthermore, advancements in hair dye technology have resulted in longer-lasting and more conditioning formulas, making vibrant colors like this more accessible and manageable than ever before.